τι είν᾽ αυτὀ;

I love how Greek transliterates and adopts words from other languages.  English does it, too.  I imagine some Russians giggle over how we write perestroika and there's someone in China right now hooting over the way English speakers write Beijing.  I'm hoping to capture as many of these words as I can on camera.

Can you guess what the above product is?  Hint:  It's a powder used in baking.